A team building real things

Everything we do points to more companies succeeding. We strive to make it so easy to run a company that it is never a concern for the people behind the business. 

We succeed when our users do. It really is that simple.

Get to know us

The People Behind StartupTools

Hannes Rosén

Co-Founder & CEO

Niklas Rudemo

Co-Founder & CPO

Daniel Lundqvist

Co-Founder & CTO

Linus Hemlin

Account Executive

Jacob Klapwijk

Senior Front-End Developer

Anna Volby

Customer Success Manager

Märta Tollin

UX-Designer, LIA

Hur vi jobbar tillsammans

StartupTools DNA

Be Pragmatic​

StartupTools is built on a solid foundation of solving actual problems for our users on a daily basis.

Solve the actual problems in ways that people can use. It can be a feature in our platform, an explanatory article or a support call. It all counts.

Be Helpful​

We help our users and we help each other.

It sounds simple, but investing time and effort in contributing to solutions for our users questions and supporting our team members performance aggregates powerfully. 

Play to Strengths​

We strive to find our strengths, weaknesses and development areas and use them accordingly.

Use the strengths of others as well as your own to achieve the best results.


We learn daily, and will continue to do so. What worked yesterday might not work tomorrow.

Figure it out, and apply.


We really care about our users, our product and each other.

Take time to talk about what matters (work and personal) to be a whole human at work, pay attention to the small things when building and express that we are truly engaged to our users.


Take Action​

Do the things that needs doing, today if you can.

We apply a very practical perspective, also on abstract problems. Do and iterate.


All free downloadable templates on this site is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International license.

Permitted exceptions:

In addition to the permitted non-commercial uses in the license, we also allow:

As a lawyer you are, of course, free to charge clients for making individual adaptions of the documents (as long as you comply with the rest of the license, e.g. attribution). We support this type of use.

For clarity: It is allowed, and encouraged, to use these documents for the founding or development of companies with commercial interests and ambitions (just don’t forget the attribution).

Before using the resources for any other commercial purpose (including removing the reference to StartupTools), such as reselling the template, you need our prior written permission.


Many people have helped us taking this initiative all the way to today. You are too many to mention. There are however a few people who have put some extra effort into this:

First and foremost, huge thanks to our first legal partner Mattias Larsson, Fylgia, for making this possible. He drafted the first versions of StartupTools investment documents and have remained an important partner throughout.

We also very much appreciate the invaluable support from Magnus Sandberg and Johan Crona for all the input on the original Swedish legal documents.

The Company

StartupTools Europe AB

Kivra: 559303-6436

106 31 Stockholm



Org nr: 559303-6436

VAT: SE559303643601


If you need to reach us

Hannes Rosén

Co-Founder & CEO

Phone: +46 70 591 24 08

Email: hannes@startuptools.org