StartupTools
The smart way to run a company
What do you need?
Free Resources & Downloads
The Platform
A lawyer who gets it
The Platform -
Because it makes sense to have it all together, integrated in one platform
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Founder-Time is the most precious resource of any startup. This is your maximum time saver.

Issue Stock Options with us
- Done in 15 minutes
Free Resources & Downloads +
You are in good company. Over 20 000 people already downloaded our materials.
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A lawyer who gets it +
Finding lawyers who can support growth companies well is hard. We have done that legwork.
This is for when you just need someone to take it off your hands and get it done.
Fixed pricing, rapid turnaround, uses StartupTools documents.
This is for when you just need someone to take it off your hands and get it done.
Fixed pricing, rapid turnaround, uses StartupTools documents.
Users & Alumni





The Platform
One place to do all the things that always belonged together.

You can easily make Stock Option Programs for the board & employees in a few minutes
In the StartupTools Platform you can easily make two types of stock option programs for board members or employees:
Qualified Employee Stock Options
Warrants
How is it done?
1. Log in with Bank-ID and sign up your company
2. We gather public data from our APIs
3. Go to “Incentive Programs” and choose the type
4. Follow the platform instructions and enter the terms
5. Add participants and allocate options
6. Finalize and send out for e-signature
The platform does the rest
You can easily make Stock Option Programs for the board & employees in a few minutes
In the StartupTools Platform you can easily make two types of stock option programs for board members or employees:
Qualified Employee Stock Options
Warrants
How is it done?
1. Log in with Bank-ID and sign up your company
2. We gather public data from our APIs
3. Go to “Incentive Programs” and choose the type
4. Follow the platform instructions and enter the terms
5. Add participants and allocate options
6. Finalize and send out for e-signature
The platform does the rest
Free Resources & Downloads
Articles & downloads to get you started for free, without the mistakes.
Getting a startup off the ground is hard.
We know; we have done it ourselves. To make the legal aspect of it as painless as possible, we have compiled a library for you, paired with our templates for download.
Templates for download
Our templates are best of breed. To learn more see The StartupTools Standard. Sign up below to download:
Library
We believe in an educated ecosystem and contribute with in-depth materials for learning.
- We cover
A lawyer who gets it
For when you just need something off your hands and done.
Finding the right lawyer to help you is not easy.
Many startups we speak to have received bad legal advice at some point, often from lawyers. Start-/scaleups simply do not need the same things as more established companies and it requires specilized knowledge to get them right.
We have a partner who will actually help you.
- With rapid turnaround
- On pre-negotiated (by us) fixed pricing (including long term discount)
- Using the StartupTools Standard & Documents to ensure scalability and ecosystem adoption
The StartupTools Standard
Not your average online templates.
The StartupTools Standard is the result of many hours of hard work to find the perfect balance between what founders, investors and other parties considers both fair and tolerable.
We spent this time to learn from, and teach, the market so you don’t have to.
Using our standard significantly simplifies negotiations.
Designed to be accepted by everyone in the ecosystem.
Incubators & Accelerators
Angels
Investors
Founders
Employees
Lawyers
Incubators & Accelerators
Angels
Investors
Founders
Employees
Lawyers
Our release process:
1
We speak to trusted
- Serial entrepreneurs
- Lawyers
- Accelerators & incubators
- Investors
Who use our materials repeatedly and regularly to gather their thoughts.
2
We consider their input together with our own learnings.
(And add a sprinkle of what we see happening internationally to keep the ecosystem up to date.)
3
We send the new version for review to our legal teams in:
- Sweden
- Denmark
- Finland
- Norway
- Iceland
4
A new version is released to the ecosystem for safe & fair use.
Testimonials
It makes it so easy to keep even a complex share registry, sort out new share issues, warrants and stock options. And it really does it all correct, you can trust it.

Now I also use their materials for my angel investments, makes things so easy.

I also use their platform for the digital share registry, and it is really the best one out there.
CEO @ Cusetellence

The platform has given us the agility, time- and cost savings any growing company needs. I recommend this to all startups.


We used the platform and StartupTools Shareholders’ Agreement to do our own merger recently. It was great.

We thought it was too strict and changed it. Then a founder left and it is still a mess. The original clause would have been so much better for everyone, not the least for the company itself.
With the help of StartupTools, Elastisys has been able to achieve lean processes for board meetings and shareholder meetings. Their service has also been essential for creating and managing our employee stock option programs. All for a fraction of what you would pay legal advisors.
I warmly recommend StartupTools for all startup founders, no matter whether this is your first or nth company.
Elastisys


We have learnt a lot through StartupTools and in addition we have so much better control over our documents, all agreements and the share registry. Everything is now in one place and that feels superb.
On a final note, your support and the level of personal service is extremely good, it really conveys a sense that you truly care about your users and want to get better by understanding our situation.