Category: Uncategorized

Our Shareholders’ Agreements

StartupTools has developed three versions of our Shareholders’ Agreement (SHA). Each of them caters for particular situation or stage a startup might find itself in throughout its life and growth cycle.


The StartupTools Standard

StartupTools was founded to make the startup ecosystem more effective and efficient at its core. It is based on the idea that fair deals produces the best companies and strives to, in a way, represent the perspective of the startup itself. If a collaboration is too entrepreneur-, investor- or employee friendly, chances are that this imbalance will, in some form, ultimately harm the startup and stunt its full potential.

The StartupTools Standard works as a toolbox letting people, even with limited experience (as the case is for many entrepreneurs, employees and some investors), broker fair successful deals. And to do this at the lowest possible cost, spending the smallest possible amount of time on “legal”.

We are proud to say that our documents are the underlying legal machinery of many successful startups.


Unit Economics: CLTV, CAC and cohorts

How much is a customer worth? How much does it cost to acquire a customer?

If you can’t answer these basic questions, it’s hard to know if your business is sustainable or not. Your unit economics analysis will help you answer these questions. In this blog post, I will guide you through how I use unit economics to better understand a business. We’ll take a look at customer lifetime value (CLTV), retention data and customer acquisition cost (CAC), as well as discuss how to use them.